Gujarat's north western desert district, Banaskantha women have formed their own
association at the village level - DWCRA- Development of Women and Children in Rural
Areas, a government of india programme for rural development groups. Based on local
resources and women's own traditional skills, women have taken leadership to develope
their own villages through economic activities.
BANASCRAFT is the direct marketing outlet
of these artisans that provides them with direct access to the market and helps them get
sustained work and income. FULL EMPLOYMENT AND SELF RELIANCE are the two main
objectives. more than 10,000 artisans are currently getting sustained employment and
income. Building on their traditional skills and rich reservoir or traditional motifs,
designs and colors and reviving the use of local materials is Gaji, Mashroo,
Bandhani(tie-dye) and vegetable block prints which is hand: spun, woven dyed and printed.
It offers a range of products catering to the discerning tastes of the market but grounded
in the traditional skills of APPLIQUE, PATCHWORK, AARI EMBROIDERY. Besides developing
traditional products like Cushion Covers, Door Panels, Accessories, Jewellery,
Letter Holdings, Floor Cushion Covers, WallHangings, Shawls,
Tops, Throw, Quilt.
they also develope products following the current market trends and needs of specific